Web

During my time at Wix, I have owned the UX of several different products, including Google Ads with Wix, Facebook Ads with Wix, and professional SEO tools. Prior to that, I designed a web builder that integrates with Salesforce, an appointment management system for Louis Vuitton, and the internal software system for Tnuva, the leading company of the Israeli food industry.

GOOGLE ADS

A NATIVE WIX INTEGRATION

Wix offers a variety of marketing tools for its users. I designed a new product for running Google Ad campaigns, leading the UX from day 1 of market research through brainstorming, ideation, handoff, QA, launch, and user testing.

Case study coming soon 😀

SEO SETTINGS

WIX TOOLS FOR SEO PROS

Search engine optimization is a top priority for Wix sites. SEO professionals who work with Wix sites need robust, efficient tools. Due to our infrastructure, settings for pages were configurable in different places depending on page type. I advocated for the creation of one tool where all SEO settings for site level, page type level, and individual pages can be managed in one place. It had a huge impact.

Case study coming soon 😀

TITAN

PLATFORM FOR SALESFORCE

Titan lets users build forms, docs, or websites that integrate with Salesforce. The central login experience before going into each product was disorganized, confusing, and unattractive. As Lead Product Designer, I advocated to overhaul it.

SEE CASE STUDY

TNUVA

INTERNAL SOFTWARE

Tnuva is Israel's largest food manufacturer. My task was to design their new internal software system, housed in Salesforce. I created more efficient solutions for their complex work flows, encased in modern, approachable UI.